AND TRADITION

&Tradition is a Danish brand founded in 2010. The brand sells furniture, lighting and accessories from the 1930s to present day. &Tradition designs ... practical pieces for everyday use.  &Tradition adapts its heritage to contemporary design, redefining and reinventing materials and shapes, with respect for nature; the source of essential raw materials. Innovation is at the heart of Danish brand &Tradition's creation process. The group of designers seeks to bridge the gap between industrial processes and traditional trades. Whether to reshape, reinvent, or redefine contemporary design, &Tradition shares the following vision: The future lies in creating products that are destined to last. Belief in sustainable design: in other words, intelligent design that perfectly combines functional and emotional values. &Tradition likes to rethink the potential of materials by pushing the boundaries of plastic further. And to create objects in which reshaping can be carried out using industrial processes, but also using artisanal processes. &Tradition aims to bring a new and original aesthetic into existance. &Tradition's Nordic design forms part of the duration, transmission and distribution of an eco-friendly approach. &Tradition proposes timeless design and creates a bridge between the past and the future. The company doesn't hesitate to reissue classics such as Verner Panton's lighting solutions, particularly the Flowerpot collection. &Tradition's actions demonstrate the desire to offer the best of design to lovers of decor. Lire plus

&Tradition expanded its field of expertise and collaborated with renowned contemporary designers such as Benjamin Hubert and Mia Hamborg. &Tradition continues to reissue design classics such as the Bellevue lamp by Arne Jacobsen. The brand places emphasis on sobriety, functionality and comfort - the characteristics of Scandinavian design - to adapt to all interiors. &Tradition is also known for products such as the JH1 chair, the AJ7 floor lamp, and the iconic BH1 pendant light. Internationally renowned designers collaborte with the spearhead of Scandinavian design, such as that of &Tradition. "We connect with the old masters while leaving room for new designers to define future classics". &Tradition aims for timeless beauty and quality, resulting from tradition and innovation. & Tradition sees a kinship between the old masters who were avant-guardists in their time, and today's designers who create the iconic pieces of tomorrow. &Tradition aims to reinvent and reshape materials in order to create a unique market offering.  The entire &Tradition collection is available at SILVERA. If you can't find the product you're looking for, please contact us using the form. With a wealth of experience in the world of home and public interiors, the SILVERA team listens to your needs and provides design advice for your projects. Contact us to make an appointment at our showrooms in Paris, Lyon, Marseille, Bordeaux, Cannes and London.